Displaying high level calculations as a modern design.
The look of the GGEI needed to be clean and easy to read while having an “environmental meets economics” feel to it; the design couldn’t be flashy or visually heavy as its main purpose is to be a resource for professionals and educators, much as a scientific journal would be.
Keeping it Professional
Color scheme was kept to a simple palette of green, navy and gray based off previous editions of the index while a graphic swirling lines shifting from green to blue was used to symbolize the co-mingling of environmentalism and economics. Sleek sans-serif fonts were chosen to give the index a modern look as opposed to previous serif fonts in other editions, and a two-column text format was used to emulate the layout of a journal.
Working on a Timeline
Thanks to the assistance of my production designer we were able to turn this project around in less than 3 months from initial concept to final PDF delivery. The document was 58 pages total which included 16 custom made graphs & tables as well as 77 custom country profile spider graphs.