The week starts off on Mondays with a tag we have created called #MashMonday featuring a weekly photo of Mr. Mash Potatoes, the salon dog.
Tuesday: Guest Photo
Tuesdays feature a photo of a Village Solo guest after their hair service. Photos are taken by staff so the angle, background, lighting, etc. can vary. Guest photos are always watermarked with the Village Solo diamond.
Wednesday: Before & After
Wednesdays feature a before and after style photo of a Village Solo guest. Originally ownership wanted the "before" posted on Instagram and the "after" posted on the Village Solo Facebook page. The intent was to have users from one platform visit the other but the result was the Instagram only showing "before" photos that didn't reflect Village Solo's work, we decided to shift to a double view that is common throughout the industry.
Friday: Facebook or Yelp Review
Fridays feature a review from the Village Solo Facebook or Yelp page. Reviews include the guest's first name and last initial and the background is always a photo from the salon with a dark overlay to make the text easier to read. The Village Solo logo watermarks the image in the lower right corner.
New Stylist Welcome Post
Village Solo has been growing quickly, adding three new stylists since I took over their social accounts. Ownership wanted posts to promote each stylist's arrival and we wanted to easily keep the feel consistent with the brand.
Special Offers Post
Stylists periodically decide to offer specials on their services, announce openings in their appointment books, etc. and we needed a post layout that stylistically followed the brand and was easy to edit.
Occasionally ownership wants a custom post, this one was to promote extended holiday 2016 hours.
Salon Closure Days
We want to make sure guests have notice when the salon is closed for a day. This layout is posted a few days in advance of a closure.